reboc_dev, Author at The Real Estate Business Owners Conference

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With over 25 years of experience as a master communicator and thought leader, Alicia Wade brings her expertise in positive psychology, with a strong focus on gratitude, to REBOC 2025. Known for her passion for fostering gratitude and motivation, Alicia inspires audiences to lead with gratitude, foster resilience, and overcome obstacles. Her professional transformative experiences, engaging presence, and powerful insights make her the perfect MC to guide us through this year’s conference.

TOPIC: Building High Performing Dream Teams

Sherrie Storor is a razor-sharp coaching powerhouse and one of Australia’s most experienced and accomplished real estate experts. Her mission is to change the face of the real estate industry.

Sherrie’s coaching clients regularly finish the financial year having achieved record breaking sales, often doubling, tripling and even quadrupling their income. Her clients are regularly recognised within their agencies, franchises and within the industry for their achievements.

With two decades of extraordinary real estate career milestones under her belt, Sherrie is here to disrupt the industry and get agents operating in a way that works for them, building their best lives.

TOPIC: Maximising Rent Roll Fees & Charges

The multi-award-winning Scott McWilliams opened Ideal Property Co after working as a Business Development Manager & Sales Agent in Brisbane and Townsville for the last five years.

A passionate property investor and house renovator himself, Scott is well versed in the rewards and challenges of property investment. As such, he is impeccably qualified to impart his knowledge to other investors and helping them on their property journey. Scott says he gets to incorporate his passion with his career, which means he never feels like he’s working.

His awards have included being named a finalist for the current REIQ Business Development Manager of the Year for 2024 and winner of this award in 2021 and 2022. He was also awarded Harcourts Queensland, National and International Number 1 Business Development Manager for 2022.

TOPIC: Success in Real Estate & Leadership

Peter’s career started in 1976 at the age of 19 as a Property Manager at LJ Hooker Double Bay and Kings Cross. At the age of 26, he established his first franchise business on Sydney’s North Shore, opening a second one at 28.

Peter’s career changed in 1992 moving into the franchisor team joining the Ray White Group as CEO in Victoria. In 1994 he moved to Auckland where for the next several years led the Ray White/United group in New Zealand. He moved his family back to Australia in 1997 where he became the CEO of Ray White Queensland and held the position until 2017. Moving form Agency into Finance, Peter led the Loan Market Mortgage Aggregation Group in Queensland and held the position of Director of Strategic Relationships for the Loan Market and Ray White groups.

Today Peter is a Director of the Real Estate Institute in Queensland, runs a small consulting company, PropUp Consulting, working with several franchise groups, franchisee’s and independent agencies.

Peter has worked with hundreds of real estate businesses during his career and believes the key to a successful business is having the right people in your team, providing quality resources, an inclusive culture together with strong leadership.

“I am always seeking new ways to improve the performance of business, and to provide a better value experience for their clients. I also strongly believe that ongoing personal development and fitness is the secret to remaining energised and allowing you to perform at your best.”

TOPIC: Growing a Real Estate Business

Will Torres is the heartbeat behind Torres Property. With over 20 years of experience, an unwavering commitment to his clients and an exceptional sales record, Will has established himself as a devoted and ambitious agent whose name is synonymous with discipline, strategy and service.

Will’s journey to becoming a successful real estate agent is a testament to his resilience and empathy. Fleeing a war-torn country and arriving in Australia at the age of 5 as a refugee, he started a new life with only his mother and sister. This experience has given him a deep understanding of the importance and impact of selling assets, no matter the scale, and he finds immense fulfilment in guiding his clients through this life-changing process.

In 2018, Will founded Torres Property with a vision to deliver an outstanding and elevated sales experience. Since then, he has risen to prominence as Carindale’s number 1 agent, earning multiple awards including REIQ’s Sales Person of the Year, for his dedication and commitment to redefining industry standards. Benevolent in his work and ever-present and patient, his approach is characterised by an unwavering focus on delivering first-class service.

Will’s infectious energy, enthusiasm, and genuine care are the driving forces behind his office’s dynamic and high-performance culture. This fast-paced environment reflects his assurance to fostering success and growth, ensuring his team is motivated to go above and beyond for every client.

With vast experience navigating all aspects and scenarios of the sales process, Will is an unstoppable advocate for his vendors who tirelessly champions their best interests to secure extraordinary results. Anyone who gets to experience Will at work will understand why he has become the agent he is today, working tirelessly and passionately and a never give up attitude to achieve the best.

TOPIC: Legalities of Running an Agency

Rex Afrasiabi is the Director of New Chapter Legal and Bond Property Lawyers, two prominent law firms specializing in supporting real estate agents. With deep expertise in commercial law, property law, and litigation, Rex helps real estate professionals navigate complex legal matters, including business acquisitions, compliance, dispute resolution, and transactions.

A sought-after speaker for the REIV and a judge for esteemed industry awards like the Real Estate Business (REB) Awards, Rex offers valuable insights into the strategies of high-performing real estate agencies. He also co-hosts Real Estate Renovators, a business advisory podcast focused on growth, innovation, and leadership in the real estate sector.

Recognised as a thought leader in the industry, Rex has been featured in major publications such as Forbes, GQ, The Times, and REB. Named by Forbes Australia as one of the country’s top five advisors, he continues to set the standard for excellence in real estate legal and business advisory services.

TOPIC: Recruitment

Kate Beston is the Director of Aligned Talent Group which is a specialist Real Estate & Property Recruitment Agency. Kate has expertise across both the Real Estate and Property Industries having had firsthand experience in Business Development, Residential and Investment Sales, Property Management, Mortgage Broking and Acquisitions.

Kate Beston has bought years of experience to the recruitment industry which enables her to be able to connect with both candidates and clients alike. She has a deep understanding of the nuances, needs and motivations of her clients and seeks to align the right candidates to the right companies.

Kate’s down to earth, intuitive approach combined with genuine enthusiasm and priority around integrity enables her to achieve excellent results for her clients and candidates and to build strong long term relationships with everyone she comes across.

Author: reboc_dev

Hello world!

MC: Alicia Wade, Dr. Gratitute

Sherrie Storor

Scott McWilliams

Peter Camphin

Will Torres

Rex Afrasiabi

Kate Beston